That could be for many reasons: perhaps you’re waiting for the budget to do a brand photoshoot, or maybe you can’t find stock photos that really work for your brand. This option is perfect if your brand, blog, or business is low on photos that represent your process. Use Columns To Visually Break Up Blocks Of Text So, how do you add a How It Works section that isn’t too much text, too cluttered, or just NOT visually appealing? We’ve got 5 easy ways you can use Squarespace content blocks to create beautiful and easy-to-understand How It Works sections for your website.ģ. By showing you have a process, you separate yourself from the hobbyists and establish yourself as a pro.Īddress potential hangups your potential client may have for booking or buying from you by eliminating confusion. Highlight the benefits of working with you or buying from you by showing off aspects of the product or service.īuild credibility for your brand or business. If that’s you, you might want to consider adding a clear and easy-to-understand How It Works section to your home page, product page, or services page.Īdd clarity and make your product or service seem seamless and easy to understand for your client or customer. If you’re feeling like people just don’t “get it” when they land on your website, don’t fret! We’ve got an easy solution that not only can add more visuals to your website, but it can also add value to your product or service. Rather than feel like working with you or buying from you is easy, your potential client or customer feels like they don’t know enough about you or your process to invest in you. We land on your homepage and have no idea who you are, what your business does, or how your product or service works. Oppositely, we often see people online who don’t give enough information on their website. Your audience is left confused and overwhelmed, which leads them to click off your website rather than spend the time sift through your complicated site and figure it out. Maybe you have way too much text or you make your product or service sound really confusing by using a lot of jargon or techy language. One of the biggest mistakes we see on websites for brands and businesses is making things seem way too complicated.
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